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David Beckham launches Cloth Line

David Beckham has launched a new clothing range for H&M. The 39-year-old retired footballer has chosen his favourite menswea...

David Beckam
David Beckham has launched a new clothing range for H&M. The 39-year-old retired footballer has chosen his favourite menswear pieces from his Modern Essentials collection to create Modern Essentials selected by David Beckham, which he has modelled in a series of photographs taken by film director Marc Forster.
Speaking about his expanded collaboration with the high street retailer, he said: “I am thrilled to continue and extend my collaboration with H&M by selecting my favourite pieces from this spring’s Modern Essentials collection.”
The father-of-four spoke highly of the line – which includes a selection of loungewear items – explaining it features several new “classic” garments which will be mainstays in the wardrobes of men when the hand-picked collection becomes available on March 5.
He said: “Each piece is a new wardrobe classic that will update every man’s spring wardrobe with great style. Marc Forster is one of my favourite directors – I can’t wait to reveal the new campaign with H&M.”
The 45-year-old ‘Quantum of Solace’ producer also praised David for his modelling ability and his “innate sense of style” which has propelled the star’s collections to success since he first teamed up with the shop.
He said: “Most of us are familiar with David’s innate sense of style and design, however, it was his acute eye for cinematic storytelling that struck me during the filming of this campaign.
“He doesn’t make H&M clothing look good, he makes it look great.”

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